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Mark Darlington Head of Market Research & Insight
Job Description
Head of Strategy - Inbound Marketing Agency - Berkshire - £60 - 80k bonus
The Company
Passionate about their work and well respected in their sector, this Berkshire based marketing agency has been delivering award-winning B2B marketing strategies for over a decade. With a long-standing client base covering the UK, Scandinavia, Central Europe and the United States, their rates of retention are outstanding - something they are particularly proud of. Based out of easily accessible offices in an attractive Berkshire location, they offer onsite parking and flexible/hybris working. Their growing team enjoy a relaxed atmosphere with absolutely no politics and their low staff turnover reflects this. Their ambitious plans now mean they are ready to hire a dedicated Head of Strategy - ideally someone who has previously worked within a B2B Marketing environment
Broad outline of responsibilities and skills required:
Your main aim will be to lead the strategy team and drive the company to become an unstoppable, insight-driven force helping B2B technology and professional services companies
* An experienced strategic marketer - you will have created and presented multiple marketing strategies
* Experience and fluency with B2B social platforms (organic and paid), website CMS systems (eg HubSpot), CRM systems (eg HubSpot), Google platforms (eg Search Console, Adwords, Analytics) and SEO management tools (eg ahrefs)
* Excited to join the HubSpot community, go to inbound and speak at events
* Comfortable handling clients directly, and identifying opportunities for our AMs to grow our relationships
* Strong understanding of the inbound marketing process/methodology
* Strong presenter, able to deliver ideas and talk knowledgably to clients about the benefits of an Inbound or ABM campaign
* Own the companies inbound strategy process, building on their best practice
* Help clients set meaningful objectives and ensure they meet them every single time
* Be a champion of HubSpot and inbound excellence, both to their clients and the wider business
* Enhance and improve their client reporting, drawing on data from HubSpot, Hotjar, Google Analytics etc
* Be a trusted adviser to their clients, with their best interests in mind
* Represent strategy to new business opportunities and sign off on estimates internally
This is an exceptional opportunity to join a successful business at senior level. You can expect to receive an generous basic, profit linked bonus, private healthcare dental, 28 days holiday Bank hols, free parking, lifestyle and culture perks and the flexibility to work from home 2-3 days.
Click and apply to hear more about this Head of Strategy position
