Head of Growth – SaaS Scale Up – London £90,000 - £120,000 + Share options (two days per week in the office minimum)
If you have experience marketing a SaaS product, you could progress to CMO or VP of Marketing here...
We have partnered with a fast-growing SaaS company in the fintech space. They have only been operating for a year but already employ 50 people across three offices and have the backing in place to grow exponentially in the next four years.
This is a job with massive scope, you will own the evolution and execution of the marketing strategy and implementation. You’ll ensure the sales, marketing and success teams work hand in hand, to increase leads and conversion rates and continually optimise our go-to-market strategy.
Define integrated marketing plans that support sales strategy, pipeline development and growth within the target account list.
Plan ABM programmes, nurturing campaigns/demand gen and other programmes that create opportunities for target accounts.
Lead management and close collaboration with the revenue teams.
Own lead and pipeline metrics, in partnership with Revenue Operations.
Manage marketing team alongside agency support
Report on key KPIs, assess pipeline health, and identify key challenges and priorities.
Develop, execute, and monitor Growth plan (email, ABM & partnerships…).
Set up marketing automation campaigns and train existing teams to monitor
Initiate lead nurturing initiatives and introduce a commercial approach to the marketing team
Leverage available data and insights to develop activity that is targeted, effective and efficient
Foster strong relationships with colleagues to share ideas, maximize opportunities and ensure consistent brand alignment across all B2B touch points (E.g. Production of sales support materials,…)
Experience managing and executing marketing programs and campaigns for B2B companies within a start-up SaaS environment
Track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement.
Familiarity with CRM/CMS products like Hubspot
Demonstrated ability to employ data-driven, digital first strategies for high quality lead generation and opportunity acceleration through sales teams
Brilliant communication skills and the ability to translate ideas into marketing actions and clear objectives
Exceptional organisation and a ‘hands on’ approach
What's in it for you?
In addition to a generous basic salary, you can expect: · A senior position in a booming scale-up business at a critical stage · Enjoy an inclusive, collaborative culture in an international working environment. · Multiple team events run throughout the year · Highly flexible working in with a focus on work-life balance. · 25 days holiday · Share options · Bonus