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User Acquisition Manager / Lead - eSports & Gaming App Platform
Job Description
Performance Marketing Manager / Lead - eSports & Gaming App Platform - User Acquisition
The Business & Role:
Founded by the co-creator of one of the best-selling games of all time, this mobile app platform business allows gamers off all levels to compete against each other across a large selection of the most popular console games for money, whether very low stakes or medium stakes, or just for prizes!
They are looking for a performance marketing lead to join a wider marketing focused team of 12, leading the strategy and implementation of cross channel performance marketing campaigns that drive user acquisition for their mobile app, which currently has 20,000 active users.
They are a brand-new disrupter in the mobile app space allowing online gamers worldwide to back themselves and challenge anyone to play one-on-one games for real cash (including FIFA, Call Of Duty, League of Legends, Tekken and more). They are a new company with a diverse squad of competitors, gamers and previous start-up winners.
Responsibilities:
- Close collaboration with the Marketing, Creative & Product Teams to define and lead the overall UA performance marketing strategy to maximise growth profitably, week over week, month after month
- Develop new and innovative performance marketing strategies with a laser-focus on success metrics (CPI, CTI, IPM, DAU, ARPDAU, LTV and ROI)
- Analyse both in-app user behaviour and paid digital campaigns to decipher the most valuable user acquisition channels, targeting and creative to double-down on for growth
- Be completely in tune with user acquisition onboarding journeys and flows, A-B test landing pages and lead the ASO strategy with support from Product and Marketing Teams
- Lead efforts on sophisticated quantitative analysis and reporting that translates data into actionable insights; be willing and able to adjust marketing spend on the fly for best results
- Working closely with the Marketing Team to execute on breakthrough creative strategies to attract new and relevant users
- Stay up to date on latest developments in the digital media industry and experiment with new creative ideas
- Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs
- Act as an ambassador for Performance Marketing, communicating plans, initiatives and performance across the wider business.
Please apply for consideration and a discussion for a more detailed overview!
SIMILAR JOBS
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Account Manager - Creative Agency
Account Manager / Senior Account Manager - £32,000 - £48,000
(3 days p/w in Central London)
Do you have experience writing briefs and managing creative campaigns?
We are recruiting for a creative marketing agency with a team of 70 based in the heart of London. They are growing quickly and have won tons of awards for their work and unique culture.
People we have placed love being a part of their fun, collaborative team environment, everyone is passionate about the work they do and aspire to ensure they are the best agency dedicated to the PROPERTY SECTOR.
The role
Reporting to an Account Director, you'll have the opportunity to work across a diverse range of channels including; brochures, advertising, email marketing, direct marketing, digital, event management and marketing suites.
Working closely with the planning team and studio, you will be pivotal in delivering innovative high impact campaigns, whilst seeking out new opportunities to facilitate account growth. With a strategic but commercial approach, you’ll be building close relationships with senior clients and ensuring the smooth delivery of a high volume of work going through the supporting team. Your positive attitude, knowledge and expertise will enable you to quickly become a respected member of the team, able to direct, mentor and support others.
You'll need:
• A proven track record in an Account Management role within an agency environment*
• Multi-channel lens and confidence in leading an integrated campaign response
• Ability to quickly build client relationships - Proactive
• Confidence in briefing the design studio
• Excellent attention to detail, capable of reviewing documents at pace
• Skills in managing budgets and forecasts
• A desire to grow your career (ambition and initiative!)
* Any experience of design or marketing projects for the property sector (commercial or residential) would be advantageous
What's in it for you?
Everyone we have placed with this agency have stayed, they look after their staff.
On top of the salary of £32k - £48k (depending on exp) you can expect:
- Flexibility to work from home 2-3 days per week
- 24 days holiday plus your birthday off
- Company bonus scheme
- Laptop & mobile phone
- Regular company days out and team building activities
- Pension & life insurance
Please apply for more information -
Account Director
Account Director or Snr AD - £55,000 - £65,000
(3 days p/w in Central London)
Exciting role available for an experienced Account Director to head up a large integrated account.
The agency
We are recruiting for a creative marketing & branding agency with a team of 70 based in the heart of London. They are growing quickly and have won awards for their work and unique culture fostered over 20 years. The team are passionate about the work they do and aspire to ensure they are the best agency dedicated to the PROPERTY SECTOR (commercial and residential).
The role
Reporting to the CSD, you'll head up the largest account in the agency with the opportunity to work across a diverse range of channels including; brochures, advertising, social, direct marketing, web, event management and marketing suites.
Working alongside senior directors, you’ll also play a key role in the agency’s growth plan — leading new business proposals and mentoring staff. With a strategic but commercial approach, you’ll be building close relationships with senior clients and ensuring the smooth delivery of a high volume of work going through the supporting team. Your positive attitude, knowledge and expertise will enable you to quickly become a respected member of the team, able to direct, mentor and support where needed.
You'll need:
- A minimum of 7 years’ relevant creative agency experience
- Solid understanding of budgeting and reporting
- Knowledge of performance evaluation techniques and metrics
- Working knowledge of MS Office
- Excellent communication and an aptitude in fostering long-term relationships
- Outstanding organisational and leadership skills
- Experience advising clients at a senior level
* Experience using the project management software SYNERGIST would be ideal.
What's in it for you?
Everyone we have placed with this agency have stayed, they look after their staff.
On top of the generous salary, you can expect:
- Flexibility to work from home 2 days per week
- 24 days holiday plus your birthday off
- Company bonus scheme
- Laptop & mobile phone
- Regular company days out and team building activities
- Pension & life insurance
Please contact charlie@stonorsearch.com -
Sales Account Manager
Sales Account Manager - Promotional Products Supplier
A leading global supplier to the Promotional Merchandise sector is looking for a sales focused Account Manager to join them. An outstanding role for anyone with Promotional merchandise sector experience offering excellent scope for growth and strong benefits.
The Company
Based across 3 continents, this truly global business has specialised in supplying its outstanding product range to the promotional merchandise sector for decades. They are widely regarded as being one of, if not the leading supplier of products across Europe and work with both multinational and small independent Promotional products distributors. Their broad product catalogue covers everything from Textiles and Apparel through to technology, gadgets, games and more and they pride themselves on the quality of their offering and the strong relationships with their customers. The business employs hundreds of people across the globe and offers stability, support, realistic expectations and a strong benefits package to anyone joining…
The Role
The company is keen to find an outgoing, relationship focused sales Account Manager to join them. This person will need to be based in or around London or the south of England and will be tasked with acting as company ambassador, visiting clients and prospects and ultimately driving growth and sales with a fair focus on Textiles and apparel. The ideal will candidate will:
- Need experience in a sales and or business development role within the Promotional Merchandise Sector (ideally supplier side)
- Need to have knowledge of Textiles of Apparel in relation to promotional products
- Be comfortable travelling to meet clients and building strong lasting relationships built on understanding and expertise.
- Be comfortable identifying and approaching new promotional merchandise distributors to drive growth
The Opportunity
This role offers the chance to join a leading, global supplier in the Promotional Merchandise world. The business is highly respected, instantly recognisable in the sector and provides stability, strong benefits, a supportive environment and outstanding prospects for growth. It’s a role with a great deal of autonomy and is highly relationship focused with clear objectives and realistic expectations. If you have promotional merchandise expereince and are looking for a new challenge (and understand textiles/apparel) then this role should interest you: Benefits include:
- Strong uncapped commission structure
- 25 days holiday + Bank Holidays
- Company car
- Laptop & Phone
- Pension Scheme
- Bonus
- Remote working