From humble beginnings, this company now employ hundreds of people globally and are the market leader in multi-purpose luxury travel. They have a two leading brands under their umbrella that are both consistent with their luxury focus. The recent hiring of a new CMO has turned their attention to developing their in-house digital team, with the view to cutting reliance on external digital agencies. They have identified CRM / guest retention as a crucial channel that needs to be developed and as a result, have created a brand-new role for a Senior / CRM manager.
The CRM Manager will report in to the CMO and will have one line report initially. The successful candidate will be responsible for the creation of a guest retention strategy across email (both newsletter and triggers), outbound calling and direct mail. Data-driven, the position will own the CRM program for the business - feeding data back to other functions within the marketing team but also wider business to ensure that they understand what is happening within the customer database. Core KPIs will be 12-month guest retention and overall number of active guests returning. The vision for this hire is to be a future senior leader within the marketing function and hiring / developing a larger team.
Key Responsibilities:
YOU:
Successful candidates will have a strong blend of the below attributes:
What will you get in return?