How to navigate a career change into Marketing

  • March 04, 2020
 

Fed up of your current job and thinking about moving into a Marketing role? It’s not uncommon to want to change careers, in fact the average person will change their careers 5-7 times during their lifetime. But what is holding you back? Whether it’s the fear of not having the right skills or taking a pay cut, if you dread going into work every day, then it could be time for a new role.

Research

There are so many areas of expertise within Marketing, some of which include Digital, PR, Creative, Market Research and Client Services. Not to mention the volume of industries that you could go into, so it’s important to research what areas interest you the most. Although it can be a little daunting to know where to start, getting in touch with a marketing recruitment agency like Stonor can help advise you on the industry and where your skills would best suit. Once you have found something you’re interested in pursuing, you need to go for it.

What next?

You will need to tailor your CV to fit the job role you’re applying for, this will help employers understand what you can bring to the role, even if you don’t have many skills that match. You should write a cover letter too; a lot of the time, culture fit is more essential than experience, especially for an entry level marketing job, so it's the perfect opportunity to explain why you’re looking to change career as well as get your personality across to the employer. Using a marketing recruitment agency like Stonor is helpful because they offer a free CV check if you apply for a role through them.

Preparing for a salary drop

If you are looking at changing careers completely, you may need to consider applying for an entry level role so you can build up your expertise. There would be a possibility you will need to take a pay cut. A few simple tips for being able to do this would be to create a new budget that will consider your new salary and look for a way to save on your current bills/commitments. Although it can be nerve racking, think about your long-term goal and where you see yourself in 5 years!

Even though change can be overwhelming, it can lead to your overall happiness and job satisfaction. If you’re looking for a career in Marketing, these simple steps should help you make that transition a little easier and remember to contact Stonor if you’re looking for a Marketing Recruitment agency!