Marketing Operations Manager

Global Events / Exhibitions Business

London (Flex Working Available)

£55,000 10% Bonus Benefits / Perks

Keywords / Skills / Platforms / Experience snapshot:

Marketing Data

Analytical Insights

Marketing Automation

Salesforce / Pardot

Power BI

MQL/SQL

Explori

The Company:

One of the world's leading global events organisers, producing and delivering innovative and market-leading events for decades across several business verticals. They organise both live and digital events every year, connecting buyers with spending and decision-making power with solution providers. There is no denying that COVID hit the events industry hard, but due to rapid development of the digital event offering and the return of international events already back up and running, they are very happy with the projected recovery.

The Role:

The Marketing Operations role is a data driven position that will underpin the strategic direction of marketing campaigns, customer segmentation, product development and strategic business decisions.

You will work within the Gaming event division across multi-channel platforms in both the B2B and affiliate markets, in partnership with brand marketing teams and commercial leadership, to establish best practices, operational & process improvement, and analytical insights. Utilising marketing technology platforms, including Pardot, Power BI, Salesforce and Explori, you will be a champion of data, connecting it throughout the customer journey, and generating the insights that will shape digital products and live event propositions.

A successful candidate will be data and insight driven with a strong understanding of marketing KPIs and marketing automation.

Key Responsibilities:

• Comprehensively understand business objectives and cross-functional team goals and translate these into optimised processes for campaign planning, data segmentation and performance measurement
• Continuously monitor customer NPV and identify trends to feedback actionable insights to brand teams that influence the product development roadmap.
• Own the marketing database management strategy that ensures data integrity, supports complex segmentation, and enforces legal governance; partner with the brand marketing and central data teams to ensure data hygiene in customer databases.
• Work with brand teams to manage, enhance and optimise the end-to-end customer data journey aligned to a defined data model.
• Establish brand/campaign KPIs and success metrics to provide reporting and insight to support decision making.
• Utilise dashboards in Power BI to provide visibility and insight of customer data universe engagement, behaviours, segmentation, and sentiment.
• Collaborate with commercial and brand teams to identify and implement processes to increase sales opportunities through refined lead management strategies.
• Work closely with Group Marketing Operations to align on best practices, new technologies and cross-sector benchmarking.

You:

The successful candidate will have a strong blend of the below skills & experience:

• Excellent knowledge of marketing automation and CRM technology (Pardot & Salesforce highly desirable)
• Deep analytical skills with demonstrated ability to translate complex data into concrete business recommendations.
• Strong experience in areas including database management, insight development, audience segmentation and data enrichment.
• Experience developing implementation roadmaps and processes around new technology.
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL
• Familiarity with data privacy regulations such as GDPR and PECR
• Desirable - Experience of working with and generating insights from data visualisation platforms (Salesforce Einstein and Power BI ideal)

Senior Planner - Retail Marketing Agency - Buckinghamshire - £50k - £70k

***Flexible working offered***

The company

We are recruiting for a retail focused marketing agency who have been creating campaigns for some of the world's most iconic brands for more than 30 years.

Part of one of the largest marketing communications networks in the world, this agency have 260 employees split across nine offices in the UK & America. They specialise in helping their clients create connected experiences with their customers through core practice areas of Retailer, Shopper and Amazon Marketing Services.

The role

The Senior Planner or Strategist role is an incredibly important hire for the agency. The successful candidate will report directly to the MD and be the go-to planning resource for the account/creative teams for large strategic shopper initiatives as well as smaller quick turn around projects.

You will:

• Develop strong working relationships with clients to become their trusted strategic partner
• Build shopper marketing planning initiatives from scratch in conjunction with the creative team.
• Run research to provide actionable insight on competitor activity
• Identify the right touch points (traditional or digital) to best influence the customer
• Work closely with the MD and Creative Director to establish planning as the bedrock of the agency's offering.
• Assist in new business pitches as and when required.

For which you will need:

• Exceptional creative brief writing and journey mapping skills
• Experience building learning plans for both qualitative and quantitative research initiatives
• Working knowledge of common planning tools - Mintel, Experian, Simmons, Path to Purchase, IRI, Nielsen etc
• Knowledge of retailer channel, in particular grocery
• Compelling communication skills, ability to distill complex concepts into actionable directives

Must have:

• 3 years minimum in a similar role for an agency
• Thorough understanding of Shopper Marketing/Activation

What's in it for you?

This is a stand out opportunity to join the senior management team of a network agency in what will effectively be a Head of Planning role.

As you would expect, the benefits are excellent.

• 28 days holiday bank hols
• Contributory pension @ 4%
• Flexible working
• Healthcare
• Perk box
• Company car allowance
• Free parking

Please apply ASAP or contact

Data Coder, Home Working (UK based only), £24,000 DOE
Immediate start

We have an exciting opportunity with our client who is a leading market research agency with a global presence and have been servicing their clients for the last 25 years. The company has gone from strength to strength and over the last year and has doubled in size while maintaining that family feel that they pride themselves on.

They have continued to grow in 2021 with 3 new starters as of last month and now need a Data Coder to join their ranks.

The working environment is superb, they have a very active social side with vibrant and brand new open-plan offices and the team is currently all working remotely. It is also possible to work remotely for this role post covid.

Responsibilities would include.

• Supervising and monitoring project workflows
• Carrying out Data Coding
• Delivering thorough quality control of your team's data coding work prior to client delivery and feedback to ensure a culture of continuous improvement.
• Leveraging tools and technology to optimise the ease, efficiency, and robustness of day-to-day operations.
• Assisting the Data Coder Manager to coach and develop your team through ongoing training and performance reviews.

What they would like from you

• 1 years within a Data Coder, Data Analysis or Senior Project Manager role
• Excellent level of English
• IT literate and full competency using Microsoft suite.
• Team Leader experience (desirable)
  Experience working with/to ISO standards (desirable)
• Working knowledge of a second language (desirable)
• Market Research and/or localisation industry experience (desirable)

What's in it for you?
You can expect to receive an excellent basic salary which is paying up to £24,000, a brand new open-plan office, bonus scheme, remote working, regular social events (at the moment online), flexitime, in-house training, remote onboarding, and more.

If you would like to know more about this position, then please click on the link to apply OR reach out directly to Mark Darlington at Stonor Recruitment

Midweight Strategist (B2B Marketing)

Central London

£40,000 - £45,000

Who?

We're recruiting for one of the fastest growing marketing agencies in London.

They specialise in b2b marketing for the technology sector, in particular Account Based Marketing (ABM) and automated demand generation campaigns. They have won awards every year since they were formed and work on worldwide campaigns for some of the biggest names in tech.

What?

This is the opportunity to join as a Strategist reporting directly to the Head of Strategy.

You'll need:

• 2 years' experience in a similar strategy, planning or research role. Or an experienced strategic B2B client services person looking for a move into strategy full time.
• A good business brain with knowledge and interest in businesses, how they operate, the markets in which they exist, and how they generate revenue
• Knowledge in demand-generation and ABM campaigns
• Ability to uncover insights from research or data and use them to articulate arguments
• Experience and interest working with tech clients - some technical understanding is required in order to communicate product benefits effectively

Why?

On top of the generous salary you can expect the following:

• Annual personal development plan and training budget for your growth
• A positive, fun working environment where your opinion counts and you're encouraged to give it!
• Perkbox
• Company funded days/nights out PLUS an annual trip abroad
• 25 days holiday plus your birthday off
• A healthy respect for work-life balance
• Annual bonus

This is an exciting role with plenty of room to progress.

Please contact for more info.

Data Coder, Home Working (UK based only), £24,000 DOE
Immediate start

We have an exciting opportunity with our client who is a leading market research agency with a global presence and have been servicing their clients for the last 25 years. The company has gone from strength to strength and over the last year and has doubled in size while maintaining that family feel that they pride themselves on.

They have continued to grow in 2021 with 3 new starters as of last month and now need a Data Coder to join their ranks.

The working environment is superb, they have a very active social side with vibrant and brand new open-plan offices and the team is currently all working remotely. It is also possible to work remotely for this role post covid.

Responsibilities would include.

• Supervising and monitoring project workflows
• Carrying out Data Coding
• Delivering thorough quality control of your team's data coding work prior to client delivery and feedback to ensure a culture of continuous improvement.
• Leveraging tools and technology to optimise the ease, efficiency, and robustness of day-to-day operations.
• Assisting the Data Coder Manager to coach and develop your team through ongoing training and performance reviews.

What they would like from you

• 1 years within a Data Coder, Data Analysis or Senior Project Manager role
• Excellent level of English
• IT literate and full competency using Microsoft suite.
• Team Leader experience (desirable)
  Experience working with/to ISO standards (desirable)
• Working knowledge of a second language (desirable)
• Market Research and/or localisation industry experience (desirable)

What's in it for you?
You can expect to receive an excellent basic salary which is paying up to £24,000, a brand new open-plan office, bonus scheme, remote working, regular social events (at the moment online), flexitime, in-house training, remote onboarding, and more.

If you would like to know more about this position, then please click on the link to apply OR reach out directly to Mark Darlington at Stonor Recruitment

Data Coder, Home Working (UK based only), £24,000 DOE
Immediate start

We have an exciting opportunity with our client who is a leading market research agency with a global presence and have been servicing their clients for the last 25 years. The company has gone from strength to strength and over the last year and has doubled in size while maintaining that family feel that they pride themselves on.

They have continued to grow in 2021 with 3 new starters as of last month and now need a Data Coder to join their ranks.

The working environment is superb, they have a very active social side with vibrant and brand new open-plan offices and the team is currently all working remotely. It is also possible to work remotely for this role post covid.

Responsibilities would include.

• Supervising and monitoring project workflows
• Carrying out Data Coding
• Delivering thorough quality control of your team's data coding work prior to client delivery and feedback to ensure a culture of continuous improvement.
• Leveraging tools and technology to optimise the ease, efficiency, and robustness of day-to-day operations.
• Assisting the Data Coder Manager to coach and develop your team through ongoing training and performance reviews.

What they would like from you

• 1 years within a Data Coder, Data Analysis or Senior Project Manager role
• Excellent level of English
• IT literate and full competency using Microsoft suite.
• Team Leader experience (desirable)
  Experience working with/to ISO standards (desirable)
• Working knowledge of a second language (desirable)
• Market Research and/or localisation industry experience (desirable)

What's in it for you?
You can expect to receive an excellent basic salary which is paying up to £24,000, a brand new open-plan office, bonus scheme, remote working, regular social events (at the moment online), flexitime, in-house training, remote onboarding, and more.

If you would like to know more about this position, then please click on the link to apply OR reach out directly to Mark Darlington at Stonor Recruitment